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With several new processors on the horizon, including the much anticipated "Yonah", a dual-core laptop processor that will replace the pentium m "dothan", Intel released a statement Thursday saying that it would be changing its logo and slogan.  The new logo will feature an "e" in the Intel that is on the same line as the rest of the text (GASP!) and will apparently be surrounded by some circular pattern.  In addition, their new slogan is "Leap Ahead" (of what I don’t know) in lieu of the common "Intel Inside." 

I’m glad they’ve decided to revamp their marketing architecture, but I’d rather they redo their processor architecture because AMD is basically beating them into the ground right now in both speed and price.  CNET’s own review had AMD winning every single benchmark category as well as having a lower price.  However, "Yonah" should be interesting to see, as will be Cedarmill and Presler, and I’d expect Intel’s dominance in the laptop market to increase as they bring incredible power to a small package.  Cedarmill will be a lower power consumption chip and will be an overclockers dream, hopefully.  On the new 65nm processes, plenty of headroom should be there for great increases in clock frequency.  Presler is the dual-core version, on the same 65nm process, and should again have greater headroom both for Intel and overclockers to take advantage of, although heat issues will still be prominent with both chips, early reports say.

Source: CNET News & Channel Register

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Chris Leckness is the Owner/Administrator of Mobilitysite. He is a Microsoft MVP, Mobile Devices and a member of the exclusive focus group, Mobius. Chris runs a Mobilitysite, GotZune, and a few other smaller sites and blogs. His personal blog is chris.leckness.com.