Fed up with the hype surrounding Apple iPods?  Well Creative is and now they are attempting change the way we think about recorded broadcasts, currently dubbed "podcasts," by naming them "Zencasts" after their popular digital audio player, the Creative Zen.  Good try, Creative, but it is doubtful that it will catch on.  Podcasts are so widely recognized now that I think it is a bit too late in the game to try making a change like this. Good luck anyway at trying to chip away at the iPod empire.  You’ll need it!