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Earlier today at 3GSM in Barcelona, Steve Ballmer announced a new New Live TV Service with BT and Virgin Mobile. When he gave this announcement, he showed the HTC Trilogy, a phone with this service that was said to be available summer 2006 in Great Britain.

I scored this photo today from posting on several sites such as the::unwired and Smartphone Thoughts. This looks like a cool concept, but too niche if you ask me.

"Now, Steve, this is going to be available summer 2006 in Great Britain. The service is going to be available on this brand new handset, custom made for mobile media. This is the Virgin Mobile Trilogy, created by HTC. It’s the first DAV IP enabled phone, and it’s powered by Windows Mobile, has a large screen, and one button access to the TV. All of this content, of course, plays on Windows Media Player Mobile. Virgin supplies the content, and British Telecom supplies the network.

So if I pull up the application here, you can see the different networks I can actually access right now. And if I click on one of these, again, it’s going to go out, this is going to pull down the live TV off the network and deliver it to this device; a really cool device, the first digital TV on a mobile device.

Now, BT worked closely with Microsoft and the Windows Media team to make this work, and with Windows Mobile on it, it makes the Windows Media experience really shine through.

Now, innovation is our watchword here at Microsoft. Whether it’s our extensible, always evolving Windows Mobile platform, or it’s Microsoft services that are available to any platform, you can count on us to bring innovation to the marketplace." – Dave Karle during a speech at 3GSM

Chris Leckness (3527 Posts) - Website | Twitter | Facebook

Chris Leckness is the Owner/Administrator of Mobilitysite. He is a Microsoft MVP, Mobile Devices and a member of the exclusive focus group, Mobius. Chris runs a Mobilitysite, GotZune, and a few other smaller sites and blogs. His personal blog is chris.leckness.com.