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Nvidia has thrown its hat into the handheld graphics arena, by moving beyond mobile phones to the  Windows Mobile 5.0 PDAs market. Dubbed the MobileMedia Platform, the product comprises hardware, middleware and development tools device makers can use to create Nvidia-equipped handhelds.

The company also announced Windows Mobile 5.0-based reference designs and development utilities in partnership with PDA processor makers Intel and Freescale.

"It’s all about selling more GPUs, of course, but there’s a clear trend toward more capable mobile devices, particularly those providing media playback and internet access. MobileMedia is about encouraging the makers of such products to select Nvidia chips rather than one from ATI or any of the many other phone-oriented GPU suppliers. Nvidia is essentially doing all the hard work for the device developer."

Nvidia’s deal with Intel aligns MobileMedia with XScale, in particular ‘Monahans’, the next-generation Intel ARM-based CPU.

MobileMedia-based products have already been announced, such as the HTC-made digital TV handset Modeo

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Chris Leckness is the Owner/Administrator of Mobilitysite. He is a Microsoft MVP, Mobile Devices and a member of the exclusive focus group, Mobius. Chris runs a Mobilitysite, GotZune, and a few other smaller sites and blogs. His personal blog is chris.leckness.com.