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Watch on YouTubeNike’s iPod Shoe
Jul 15th
This post was published 3 years 4 months 15 days ago.It\'s is possible that the information within this article is now out of date or updated.
The two giants have collaborated to provide real-time feadback to joggers such as distance run, time
and calories burned during a workout, as well as providing music to propel them.
The Nike+iPod Sport Kit, listing for US $29 and available from Apple, is designed for the Nike+ footware line and has a sensor and receiver embedded in the shoe that provides a wireless link to the ipod that provides information on the iPod screen. This information can be downloaded to a PC or a Mac. Additionally, runners receive audible feedback through headphones.
Right now this system is only available on Nike’s Air Zoom Moire+ and Nike Air Zoom+. They plan on offering six more models this fall. They also plan to offer workout related podcasts to inspire athletes.
"What’s cool about the Apple-Nike announcement is that the iPod is now an application platform for personal information," said Ted Schadler, a Forrester Research analyst, in a blog posting. "It could always store contacts and photos. but now it can log your miles, calories, and exercise time."
With the Nike deal, Apple has locked up another major brand, Schadler noted. "It started with BMW putting iPods in cars. Now Nike, the biggest brand in sports apparel, is in Apple’s marketing team. Companies now understand that Apple is a good partner for commercial ventures."
The Sport Kit requires a Nike+ shoe and a iPod nano with a USB 2.0 port and Mac OS X version 10.3.9 or later and iTunes 6.0.5 It also works with a PC running Windows 2000, XP Home or Professional (SP2 and iTunes 6.0.5.
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