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FremantleMedia and Mobliss announced the launch of a ground-breaking new mobile phone channel, Atomic Wedgie, on the Sprint network in the US. The channel will feature hours of original programming as well as content from FremantleMedia’s extensive library including hilarious animated and live action shorts, comedic series ranging from Baywatch Babes – hot footage of the sultry ladies from the international hit TV series, Baywatch – through to the best of British cult comedy and TV Bloopers.

Atomic Wedgie will be available through a monthly subscription on Sprint, one of America’s largest mobile broadband networks, and will debut in the US with eight categories of short form comedy targeted at the 18-34 year old male demographic. It is the first mobile channel to launch from the joint venture between FremantleMedia, one of the largest international creators and producers of programme brands in the world, and Mobliss, one of the most trusted names in mobile entertainment and content delivery.

The channel will feature re-purposed content from FremantleMedia’s extensive library, the best content from third party producers and original content made specifically for mobile and produced by the company’s newly created FMX division. Mobliss provides the technology necessary to power the mobile video clips and with deep roots in the wireless industry, is a critical partner for delivering the channel to top tier carriers like Sprint.

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