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Palm annouced the Treo 680, a new Treo for the average user. The new line will have multiple colors.

Press Conference Highlights:

• Ed Colligan, CEO of Palm wants to extend the reach of the Palm Treo line to more of the world.
• Palm Treo 750v will reach other markets rapidly.
• The Palm Treo 680 has upgrades to user experience to make the device even easier to use.
• Versamail 3.5, supports Microsoft Office and PDF documents, editing, viewing, and creation.
• Revamped Multimedia Application – MP3, Streaming, Pictures/videos, and voice memos.
• No External Antenna.
• 64MB SDRAM / 64MB User memory
• 1200mah Removable Battery
• SD/SDIO Expansion Slot
• Thinner and Lighter of earlier Treos
• Comes with a 1gb SD card and 30 Days of Yahoo! Music Service
• Six Apart’s Typepad Mobile Blog Application ( Post blogged live from Press Conference )
• New Google maps Application

The Palm Treo 680 is targeting the "Mobile Accomplisher", a level of customer that is 9x larger than the "Mobile Proffesional". 

New Marketing Campaign, "Not just a cell phone. A Treo." Palm plans to spend 25 Million in marketing this product.

Some Questions answered by Ed Colligan, CEO of Palm and Phil McClendon, Senior Treo Product Manager:

• Will the Treo 680 support WiFi? No
• Are you planning to do anything with Skype? No
• Are there any plans for a Windows Mobile Version? ( Asked by, Guess who? ) We just launched the Treo 750 and it will be available in the US soon.
• Will this replace the 700p? No, it will not, it’s a different radio technology.
• Is the Treo 680 manufactured by HTC? No.
• Will the lack of the antenna affect reception? No, Palm says that the 680 has better reception than previous models.

Chris Leckness (3552 Posts) - Website | Twitter | Facebook

Chris Leckness is the Owner/Administrator of Mobilitysite. He is a Microsoft MVP, Mobile Devices and a member of the exclusive focus group, Mobius. Chris runs a Mobilitysite, GotZune, and a few other smaller sites and blogs. His personal blog is chris.leckness.com.