This post was published 2 years 11 months 21 days ago.
It\'s is possible that the information within this article is now out of date or updated.

 Zune reaches No. 2 in its debut week

Todd Bishop wrote an article in the Seattle Post Intelligencer reporting that Microsoft Corp.’s Zune music player claimed a No. 2 spot among portable media devices in its first week on the U.S. retail market.

I’m impressed and my guess is that Apple has some concern.  A new item, loaded with features that has people talking, looking, analyzing and ultimately buying.

There is no question that the distance between #1 and #2 is BIG but to jump in at that spot is pretty impressive.  Yes, the media hype clearly helped that initial grasp of this spot so Microsoft still has a long way to go to firm it up … only time will tell how it all ends up.

Market research firm NPD Group said sales of the Microsoft player edged out devices from previous second-place holder SanDisk Corp. in the week ended Nov. 18. But Zune was a distant second to Apple Computer Inc.’s iPod, and its second-place showing came amid widespread media attention and launch hype.

Zune reaches No. 2 in its debut week

Jack Cook (2693 Posts) - Website | Twitter | Facebook