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This merger that has been in limbo for months is finally complete. Approved. What does this mean for you? All the cool orange splotch branding and all the money spent to make this a cool brand name are gone soon. Unless CEO of AT&T has changed his mind, he likes the name AT&T and plans to revert the wireless side back to this branding. In a press conference a while back Ed Whitacre was asked why he wanted to to go away from Cingular name, he answer by explaining that he liked the name AT&T and that it’s a strong brand.

I saw this coming way before it came to the table. Right after the SBC / AT&T merger, it seemed a perfect scenario. Now, after months in a deadlock, the merger is finally approved and it is time to move forward. You have 3 companies, all with separate "Brass" merging into one company now, so there is going to be a lot of cut backs for sure.

FCC seals $86B AT&T-BellSouth merger
The telecommunications giant gave into FCC demands on net neutrality, prices, Internet service and jobs to close the deal.

NEW YORK (CNNMoney.com) — The FCC announced the approval of AT&T’s acquisition of BellSouth in a deal worth $86 billion Friday afternoon, after AT&T gave additional commitments regarding billing, Internet availability and jobs.

The No. 1 telecommunications company’s commitments included a promise to maintain net neutrality for at least 30 months, the promise of $10 high-speed Internet service to customers in traditional phone service areas and the repatriation of 3,000 offshore jobs from BellSouth’s (Charts) operations.

Source : CNN ( Click to read entire article)  / For even more info and how you, as a consumer, will be affected click here.

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Chris Leckness is the Owner/Administrator of Mobilitysite. He is a Microsoft MVP, Mobile Devices and a member of the exclusive focus group, Mobius. Chris runs a Mobilitysite, GotZune, and a few other smaller sites and blogs. His personal blog is chris.leckness.com.