Gizmodo’s Thoughts on the Apple TV

Posted by Jack Cook on Mar 22, 2007

closeThis post was published 2 years 8 months 25 days ago. This info might have changed or might have become outdated.

Matt Buchanan posted his thoughts on the Apple TV with a post entitled Five Little Things We Don’t Like About Apple TV.  Yup, like most devices we will always find things we don’t like and I am sure there are going to be many more dislikes but I would venture a guess that there will also be a slew of things that folks will like with a result that this device may well be hugely popular. 

I believe that the Apple TV will be as successful as the iPod and will generate a significant amount of cash for Apple (much more so than the iPhone). The price point (less than $300) will be enticing to potential buyers allowing them to watch what they want when they want it.  Good luck to Apple on this one!

The following items were Matt’s thoughts:

1. The waiting period when you first boot it up is torturous. Staring at a white progress bar for over two minutes is too long. I want to start watching TV on my TV now, damnit!

2. Syncing over a wireless G network is slower than you would expect. Not really Apple TV’s fault, though. Draft-N FTW. Oh, and pick a short password for your wireless network unless you want to take a half hour punching it in with the onscreen keyboard.

3. Speaking of syncing, it’s all you can do regarding content on the Apple TV hard drive – you can’t manually manage it. That is, on an iPod, you can add and delete songs as you wish, one at a time in iTunes, but you can only re-sync your Apple TV to change what’s on the disk.

4. If you have ugly or tiny album art, browsing through your music collection sucks because of how prominent the art is in the interface.

5. Trailers have to be completely buffered before you can play them if you stream them from the iTunes store, and fast forwarding is a bit wonky on streamed videos.

Jack Cook (2695 Posts) - Website | Twitter | Facebook


Jack spent 35 years teaching mathematics, worked as a Dean of Students, and completed his career as a Principal of a suburban school just outside of Boston, Massachusetts. Throughout his years in public education, the computer field has always sparked an interest in him. In his early years as a teacher, he became proficient with computers by teaching himself “BASIC” with an old HP card reader. Handheld computers soon became his passion where he eventually focused his attention on the HP iPAQ. Always the teacher, Jack participates in several discussion groups and is currently serving as Senior Editor on Mobilitysite, serves as a moderator in the Microsoft Windows Phone forums and maintains his personal site, Experience Mobility (www.experiencemobility.net). Jack brings to the mobile device community, news, events, and reviews that generate the same passion in handheld’s that he has had. Retirement has not slowed Jack down, he finds himself busier today than ever before. Traveling between Massachusetts and Maine, he is continually writing, reading and working with his Windows Phones. In addition, Jack serves on the board of advisors for SCOTTEVEST.

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