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… lays out game plan

There was a time not long ago when Nintendo was a fading icon of the industry but that is all changing and it is changing FAST!  With the other leaders of the industry winning the console wars, Nintendo found its niche and now everyone else is scrambling.

The  San Jose Mercury News  has a terrific Q&A with Nintendo that you just might want to read.  Clearly things look a lot different for Nintendo now and this Q&A gives you a little more insight into Nintendo’s recent success with fun-to-play games.

The company is using a similar formula with its new Wii console – and seeing similar success thus far. The machine, which includes a unique, motion-sensing controller, has outsold Sony’s new PlayStation 3 ever since they both launched last year, and Wii sales even topped Microsoft’s Xbox 360 in January.

Reggie Fils-Aime, president of Nintendo of America, says this is only the beginning. Sales of game consoles are typically dependent on the number and quality of the games available for them. As Fils-Aime, notes, there’s been a major shift in the game industry of late toward developing titles for Nintendo’s platforms.

Check out this Q&A here at the San Jose Mercury News

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