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  … and they can do it for Hollywood!

FT.com  is reporting that Apple is in serious discussion with Hollywood?s largest movie studios.  What are they chatting about?  It’s not music!  But it is MOVIES!  With a HUGE base of customers on iTunes and with the expected potential of the iPhone, a movie rental iTunes store could be HUGE …. in fact, it could be so big that cable and satellite TV operators just might have a serious concern.  Do you think they will call it iMovie?

In part, FT.com said:

The service could be significant for Apple. If it signs enough studios, the group will get access to more premium film content.

In the past, studios have kept away from this because they were concerned about DVD sales but joining a video-on-demand service should not have an effect on DVD sales.

Apple, which declined to comment, is believed to be aiming for an autumn release.

A film would cost $2.99 for a 30-day rental. Its digital rights-management software would allow films to be moved from a computer to at least one other device such as the video iPod or iPhone. The software would prevent movies being copied.

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