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Samsung Electronics Co., Ltd, a leading provider of mobile phones and telecom systems, today launched the highly anticipated Ultra Edition II in Southeast Asia. In particular, the Ultra Edition 12.1 (U700), the slimmest HSDPA slider phone, will be available in the market from July 2007, adding to Samsung?s growing suite of stylish 3G mobile phones that are available to customers in Southeast Asia.

The Ultra Edition II range is slimmer and more powerful than the first edition with its advanced functions and improved designs. Exclusive to the Ultra Edition II range, Samsung?s Optimized Power Usage Solution (OPUS) sets these handsets apart by guaranteeing maximum performance with increased talk time by 10%, power saving by 30% and battery capacity by 10%. Samsung?s Smart Surface Mounting Technology (SSMT), which was initially developed for the Ultra Edition range, has also been an intrinsic design element for the Ultra Edition II range, reducing the number of required components, interference and noise.

Each handset combines extensive music player capabilities with super sound quality highlighted by ICEpower amplifier developed by Bang & Olufsen. All devices also feature a dedicated music interface to make navigation and listening easier, and a Quick PC Sync software installed to make the creation and selection of playlists effortless.

Inspired by the shine and shimmer of crown jewels, Samsung?s Ultra Edition 10.9 (U600) exudes elegance and modern style, coming in a range of colors which includes sapphire blue, garnet red, platinum metal and copper gold casing. The clever design of Samsung?s Ultra Edition 10.9 (U600) includes a unique and stylish interface for uncomplicated usability. It also comes equipped with a 3.2-megapixel camera encased in an ultra slim profile, which boasts a 2.22? wide TFT LCD widescreen. For feature watchers, Samsung?s Ultra Edition 12.1 (U700) offers HSDPA 3.6 Mbps data transfer speed and video telephony.

SAMSUNG

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