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People thought it was an “off the cuff” remark from Steve Job during WWDC when he said 6PM but Mac Rumors said a memo sent by AT&T confirmed this today:

The iPhone will go on sale on at AT&T retail stores June 29 at 6 p.m. local time in each market.

So I guess those of us on the East Coast that have been lusting for the device will get the first shot.  Hint:  If you’re on the West Coast and have been contemplating getting the device, call your East Coast friends and see if they like it first … I’m sure they will!

Engadget Mobile  believes that ”this comes down to Apple’s meticulous level of control over any monkey business.”  They said, and it does seem plausible, that ”the magic 6pm launch is likely the result of a next-day, 6pm delivery cutoff by AT&T’s distribution agent — FedEx. You don’t think these babies are just going to be sitting around in the stock room do you?“

The rumors will persist ….