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Buzzwire, formerly 4th Media, announced today a beta preview of its streaming mobile media service, which lets users create their own customized program lineup and access it on their mobile phones anytime, anywhere. With audio and video feeds targeted to meet the widest range of interests from local, national, and international news, traffic, weather, sports, entertainment, finance and more, Buzzwire lets users easily create a personalized world of streaming content on their mobile phones.

With Buzzwire, consumers can find and personalize content from an extensive audio and video library, including live Internet radio streams. Additionally, users can add feeds found on the Internet, create playlists and share them with friends. Buzzwire is backed by Matrix Partners and Spark Capital and is emerging from stealth mode after having established the technology foundation to deliver this unique service. During the beta preview, Buzzwire will be available directly to consumers. A formal launch with select wireless carriers is scheduled for fall 2007.

How it Works - Anyone can sign up for a free account online at Buzzwire or by going directly to Buzzwire mobile on a mobile phone’s Internet browser. Once signed in, users can find their favorite media and access it on their phones. Buzzwire works on most 3G phones (including popular phones such as the Motorola Razr, Samsung Sync and recent versions of the Palm Treo) and for a limited time is available directly to consumers. Starting this fall, following the beta preview, Buzzwire will be available through select wireless carriers.

Source:Buzzwire press release

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