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Dial Directions introduced today the voice-activated phone service “DIR-ECT-IONS” (347-328-4667), which enables any cell phone user to call and ask for directions to any address or store destination. The free service asks callers for their start and destination and instantly sends driving directions by text message. 

The service has received enthusiastic consumer adoption in private trials in the greater metro areas of the San Francisco Bay Area, New York City, and Los Angeles. It plans to expand its coverage nationwide soon.  To date, mobile voice-activated search has been restricted almost entirely to basic directory assistance, a $4.1 billion annual industry. Opus Research, however, reports that by 2010 the market will expand beyond 411 services and grow to $7.2 billion, as people begin to demand more functionality from their average cell phones. 

How it Works- Any cell phone user can dial DIR-ECT-IONS, which is 347-328-4667, and say where they are and where they’d like to go — the service understands and texts back turn-by-turn directions. Users can give a specific destination address or intersection (”DirectMe”), or just ask for the closest location of any chain store, like Starbucks or Borders (”NearMe”).

Note : Now available in beta version in the San Francisco Bay Area, New York, and Los Angeles metros

For more information visit Dial Directions

Source: Dial Directions press release