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  As previously mentioned on Mobiltysite the UK launch of the free mobile phone network for Teenagers, Blyk is going to be on the Orange Network. 

The deal appears to be that teenagers will get free phone calls in exchange for listening to brainwashing propaganda advertising from the likes of L’oreal and Coca-Cola.

Well in the grand tradition of such schemes, it’s running… er late by what’s described as ’several’ months.

Many people were dubious about the business model, but Blyk founder and ex Nokia man Pekka Ala-Pietila, was confident that fizzy drinks merchants and shampoo sellers would be enough to bankroll the project.  Will it happen, will it fail, will anyone try it again? nobody is sure at the moment… but it’s going to be interesting finding out.

Source: The Guardian via  SMS Text News

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