Alltel and MTV Launch Content on Phones
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MTV Networks and Alltel Wireless announced that Alltel Wireless is offering customers a comprehensive suite of programming from MTVN, including on-demand mobile video, WAP sites, games and personalization features.
MTVN, the world’s leading provider of video on the handset, will begin offering video from COMEDY CENTRAL, MTV, Nickelodeon, VH1, CMT, The N, Spike TV, MTV Tr3s, GameTrailers.com and IFILM. In addition, Alltel Wireless will offer mobile web sites from COMEDY CENTRAL, MTV and VH1. Games and personalization features from hit franchises such as COMEDY CENTRAL’s Emmy and Peabody-Award winning “South Park,” MTV’s “The Hills,” and Nickelodeon’s “SpongeBob SquarePants” will also be accessible on capable Alltel phones.
The agreement significantly expands the comprehensive line-up of news, sports and entertainment programming and content available through Alltel’s Axcess wireless data services. Alltel Wireless customers will now be able to enjoy all their favorite MTVN shows, get the latest news and scoop on the hottest cast members and most buzzworthy artists, and access a wide range of exclusive made-for-mobile content directly on the phone. Select MTVN programming and content will be accessible via Celltop, Alltel’s exclusive, patent-pending technology that provides customers an easier way to access, manage, and organize a wide range of information already available on their phones.
Source: Alltel and MTV press release
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