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 … to Gizmodo!

It certainly has been an interesting week with Palm responding to Engadget and now Trekstor responding to Gizmodo’s post on the naming of the “TrekStor i.Beat blaxx”.  Whether or not you agree or disagree with Gizmodo’s thoughts on the naming of the TrekStor device, they listened, thought about it, changed the name because of a possible perception and replied.  I give them a lot of credit and I would look seriously at their products because of their response.

Dear Gizmodo, TrekStor is shocked by the way our new MP3 player’s name “TrekStor i.Beat blaxx” is perceived. Of course the word “Beat” is not meant as a verb, but refers to the beats of the music you are listening to. More than 4 years ago, TrekStor introduced the i.Beat MP3 player series that today consists of more than 25 different players – all named individually. “blaxx” was chosen, because the player is designed with an elegant black piano finish. As a reaction to the bad connotation of the name, TrekStor decided to rename the product “TrekStor blaxx” – effective immediately. We sincerely apologize to everybody whom we offended by the initial name of this product and want to emphasize that TrekStor condemns violence and any form of racism.

Mit freundlichen Grüßen,
Best regards,

Gil Szmigiel
Vice President / CTO

You can read the story here at Gizmodo

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