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As part of their global agreement, 3 Group and Sony Ericsson today announced a striking purple version of the K770 Cyber-Shot phone. Exclusively available across the 3 Group from launch, this new phone combines the latest camera phone performance with the hottest colour to hit the high street.

The new Sony Ericsson K770 Cyber-Shot phone is a digital camera, a photo album and an elegant phone in-one, as well as the ideal gateway to 3’s suite of mobile media services. For Sony Ericsson and 3, enabling customers to take and immediately share photos with such a stylish phone is an exciting progression.

Features:

• 3.2 megapixel camera with Photo Fix
• Pocket-sized at less than 15mm thin
• Easy printing of photos to A4 size
• Vibrant purple colour – exclusive to the 3 Group

The K770 Cyber-shot phone has a sophisticated 3.2 megapixel camera with Auto focus and a range of advanced features which allow customers to take advantage of 3’s strong mobile media services. Yet despite the advanced features, the K770 is all about keeping things simple. To take a photo, just slide open the lens cover, point and shoot. If you take a snapshot and the light conditions are poor, simply select Photo Fix for PC-free photo editing.

The K770 is a 3G phone that will be available from autumn 2007. The purple colour variant is available exclusively with the 3 Group within selected markets.

For full specifications see Sony Ericsson K770

Source:3 Group press release

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