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Qualcomm announced today that it has joined forces with conVISUA to demonstrate live user interactivity with televised programming on the MediaFLO platform. Marking an industry milestone, this demonstration showcases interactivity applications tightly integrated with televised programming over a mobile broadcast network. The MediaFLO demonstration with conVISUAL shows how consumers can seamlessly engage with TV shows broadcast to their MediaFLO-enabled mobile devices. Consumers can view their favorite programs and research reality show stars, participate in polls and quizzes and even chat live with other viewers — all without any interruption in programming.

Using conVISUAL’s interactive TV platform and the interactive features of the MediaFLO System, the proof-of-concept demonstration will showcase live SMS events sent to mobile viewers via MediaFLO IP datacasting that are tightly integrated with the storylines of globally recognized television programs. Using a split screen, viewers can watch TV while participating with the televised content and other viewers using SMS. conVISUAL’s servers process the SMS traffic in real time and display information such as poll results and chat sessions right on the mobile device using MediaFLO IP datacasting and an integrated player. This type of interactivity is expected to become a key driver for the next phase of growth in the mobile media sector by allowing broadcasters and mobile operators to offer compelling new mobile TV services to subscribers.

For more information visit MediaFLO USA

Source: Qualcomm press release

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