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New Duracell Pre-Charged Rechargeable Batteries Reinvent How Gadget-Loving Consumers Power Devices

Duracell today announced the introduction of Pre-Charged Rechargeable batteries — nickel metal hydride (NiMH) cells that come charged and ready to use straight out of the pack. This new rechargeable technology, which retains power for up to 365 days while not in use, helps raise the bar on convenience and satisfaction as more and more consumers look for advanced battery solutions for power-hungry devices.

Available nationwide this Fall, Duracell Pre-Charged Rechargeable batteries can be recharged hundreds of times in any NiMH battery charger and can deliver hours of music and thousands of digital photos. Designed specifically for use in high-drain gadgets including digital cameras, portable gaming devices and MP3 players, Duracell Pre-Charged Rechargeable batteries eliminate the need to charge cells before using them for the first time. In addition, these new batteries stay charged longer and have to be recharged less often, packing more power for consumers’ favorite gadgets.   

Available at mass, drug, grocery and specialty stores nationwide beginning in September 2007, Duracell Pre-Charged Rechargeables will have a suggested retail price of $12.99 for a four-pack.

Combining the latest features and functionality with premium safety technology, Duracell offers a complete portfolio of rechargeable solutions designed to accommodate the lifestyle of every digital device user. The Duracell Power Gauge Charger features a LED indicator that displays the charge status for each battery, enabling consumers to easily tell when each charge will be complete. It also has a USB port for quick, convenient charging of compatible, USB-enabled devices. The Duracell Mini Charger offers strong power performance and great value in a small, sleek design that plugs directly into the wall, making it easy to take anywhere. The Duracell 15-minute Charger, which charges both AA and AAA NiMH batteries, provides maximum power performance in a minimal amount of time.

Source: Procter & Gamble press release

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