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Pinger Launches Revolutionary Mobile Phone Voice Marketing Service

Pinger Inc. today introduced Pingercast messaging, an opt-in mobile phone promotional tool for political candidates, artists, media companies or anyone wishing to create a personal relationship with supporters. Pingercast messages are used to send rich audio content directly to consumers’ mobile phones and consumers get to connect in a personal way with usually inaccessible personalities.

One of the first Pingercast users, Presidential Candidate John Edwards, is employing Pinger to communicate directly with voters in the crucial New Hampshire and Iowa primaries as well as to a national audience of supporters. Pinger’s mobile voice messaging platform lets Edwards’s followers sign up to receive personal voice updates from the Senator on any U.S. mobile phone.

The Pingercast service is for any marketer with audio content, whether it’s movies, musicians, or anyone wishing to talk to a group in their own voice. The Pingercast service enables customers to leverage their most passionate supporters and fans to help spread their message. Pingercast subscribers can forward messages to their friends, who can then sign up to eeceive new updates on their mobile phones.

To collect names, Pinger works with customers to create branded HTML or
Flash widgets suitable for a website or MySpace page so fans can easily
subscribe. Users can also sign up through a Facebook application or even by texting a shortcode. The Pingercast service allows content owners and users to connect in places that are convenient for them.

Pinger’s mobile voice messaging platform provides marketers with the
data they need to fine tune their Pingercast campaigns. Pinger’s analytics
enable marketers to test the effectiveness of their messages with detailed
information about listen, reply and forward rates.

For more information visit Pinger

Source: Pinger press release

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