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Traffic.com today launched TrafficOne Mobile designed to meet the needs of wireless carriers, mobile content providers and application developers. An extension of Traffic.com’s popular TrafficOne online website offerings, TrafficOne Mobile consists of easy-to-integrate, packaged solutions to deliver high-quality, personalized real-time traffic information across popular mobile platforms.

• Java: A downloadable J2ME or BREW application provides a rich graphical interface and visually compelling 3D multimedia traffic reports
• Mobile Messaging: Short Messaging Services (SMS) and Multimedia Messaging Service (MMS) alerting capabilities allow for push or pull delivery
• Mobile Web: A Wireless Application Protocol (WAP) site provides quick and easy real-time traffic via any wireless browser
• Voice: An Interactive Voice Recognition (IVR) hotline provides cell phone users with automated toll-free and hands-free access to traffic information

TrafficOne Mobile solutions are available as a suite or as individual modules and are offered with flexible branding and revenue model options. By adding TrafficOne Mobile to TrafficOne, Traffic.com customers are able
to offer their users on-the-go access to personalized traffic information.

Traffic.com is powered by the NAVTEQ Traffic(TM) advanced data collection and processing infrastructure. Diverse data sources include probe, proprietary sensors, government sensors, as well as event and incident data gathered through local operations centers across the country.

TrafficOne Mobile will be demonstrated in NAVTEQ’s CTIA booth #615
October 23-25, 2007, Moscone Center South Hall, San Francisco, CA.’

For more information visit Traffic.com

Source: NAVTEQ press release

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