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Email nods to social networking with ‘Email by invitation’

Boxbe, a company that lets consumers regain control of their incoming email, today announced a social utility for email. Boxbe’s free service gives the millions of users of Yahoo! Mail, Microsoft Outlook and Gmail the ability to protect and ensure the delivery of messages from friends, family, co-workers and even entire domains, such as: amazon.com, americanexpress.com or yourfamilyname.com. With the release of Boxbe’s new service, users of Yahoo! Mail, Outlook and Gmail can now create an ‘email guest list’, which ensures that they receive messages only from those people who matter to them.

“Going beyond Email 2.0 Boxbe’s guest list makes email more like
instant messaging or social networking: People who want to reach you must first get your permission,” said Thede Loder, co-founder and president of Boxbe. “Boxbe allows you to treat your friends’ email with the respect it
deserves, and reject any message that tries to invade your inbox without an invitation from you.”

In the same way that social networks require users to accept friends to
share profiles and exchange messages, the Boxbe guest list allows users to control which messages can get through and which need permission. Setting up a guest list is simple:

• The system imports the addresses you already have saved and allows you to select those you want to accept messages from;
• anyone not on the guest list who sends you a message receives an invitation to join your guest list, and remains on a waiting list until you verify the message and approve the sender.

This process stops spammers and brings order back to email. Unverified
messages are not arbitrarily blocked or deleted; they are simply held in a
waiting list where they can be viewed or forwarded at anytime. Consumers
can also choose which businesses can reach them by name or by category;
they can specify with total privacy which marketers can reach them and what products they are interested in.

According to a research report released by the Pew Internet & American
Life Project, more than half of email users (55 percent) say they have lost
trust in email because of spam.

“Email is such an essential tool we use in all areas of our lives, personal and professional, yet it has not kept pace with the way that people communicate these days,” continued Loder. “We are committed to
working with companies like Yahoo, Microsoft and Google to restore people’s faith in email by screening out unwanted messages and letting in those that matter.”

Boxbe is able to offer this innovative service in part due to the “opening-up” of some of the industry’s leading e-mail services. For example, in March 2007, Yahoo! announced the opening of its Yahoo! Mail Web Services, a multi-tiered set of open Web services that allow developers to build software and services around the world’s No. 1* Web mail platform.

Boxbe is backed by leading investors: Draper Fisher Jurvetson, the original investor in: Hotmail (acquired by Microsoft), Skype (acquired by eBay), Baidu, and Overture (acquired by Yahoo!), among many others; and Esther Dyson, an influential commentator on the impact of emerging technologies and markets, and an investor in Flickr (acquired by Yahoo!), Medstory (acquired by Microsoft), Brightmail (acquired by Symantec) and Postini (acquired by Google).

Source:Boxbe press release

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