J Allard on Zune

Posted by Chris Leckness on Nov 16, 2007

closeThis post was published 2 years 3 months 29 days ago which may make its actuality or expire date not be valid anymore. This site is not responsible for any misunderstanding.

The less-than-enthusiastic response to the first generation of Zunes was an important learning experience.

I’m a big believer in failing fast… If we skipped last year, we would have never come out with the product we did this year… We learned that because of the shortfalls in the PC client [software], the device was less useful… People hated that there was no podcasts, that they couldn’t fill their cultural cache [the Zune] with the stuff that was meaningful to them.

We would not have added Wi-Fi sync [a feature that adds music to the Zune over a wireless network]. That’s not a very sexy feature to demo. If you are out for a run, your girl comes home and rips 5 new CDs on the PC upstairs. You come back home, dock your device and make some risotto. When you go out for a run the next day, the CDs magically appear. That’s cool. The confidence that NPR is always going to be there. That’s cool.

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Chris Leckness (4418 Posts) - Website | Twitter | Facebook


Chris Leckness is the Owner/Administrator of Mobilitysite. He is a Microsoft MVP, Mobile Devices and a member of the exclusive focus group, Mobius. Chris has been a big time supporter/user of Windows Mobile since the Dell Axim days when it was Pocket PC 2002. Chris loves Zune, but also owns 3 iPhones too. His personal blog is chris.leckness.com.

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