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Cellware, developed by the co-founder of Advertising.com, is the first company to integrate free mobile content and social networking.

Cellware.com is the first mobile social networking site to offer a complete selection of free mobile content, including ringtones, wallpaper, videos, games and applications, for all types of mobile phones. Created by Advertising.com’s co-founder, John Ferber, Cellware combines a robust social network along with the ability to explore, create, and share great mobile content by users. Cellware (now in beta preview) will be a major content resource for those who want to truly realize the entertainment potential of today’s mobile phones and portable devices. Cellware is working with major content producers to deliver users a wide spectrum of content from new & underground music to extreme sports and movie trailers to animation and mainstream TV content. Initial content partners include: Alliance, Arphiola, Norstar Media, NO GOOD TV, Go Music Network, Oddcast, Selectracks, SoundIdeas, 4info, and Hanaho Games.

Cellware also provides a whole suite of easy-to-use, fun tools for users to create original mobile content Cellware’s unique business model is designed to share the site’s advertising revenue with its members.  Members of Cellware’s free social community will be able to earn money with every piece of content they create. “Our vision is simple, we want to provide a fun, creative, social environment where all of our members can get the content they want as well as earn money for their original creations,” says Ferber.

Informa, the leading international provider of specialist information
that feeds the business community, recently measured mobile content to be worth 31 billion dollars and mobile social networking an additional 3.45
billion dollars. Cellware is revolutionizing the industry by integrating
both mobile trends offering a way for users to create their own content and
share it within a community environment with the added twist of earning
potential for all members.

“Cellware takes the consumer’s mobile experience way beyond using the
device for phone calls and text messages,” says Ferber. Cellware is now
available worldwide for free by visiting http://www.cellware.com.

Source: Cellware.com press release

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