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This New Year’s Eve, Verizon Wireless expects its customers to send and receive more than 300 million messages in the 16 hours between 12 p.m. today and 4 a.m. ET New Year’s Day.

Mike Lanman, vice president and chief marketing officer for Verizon Wireless, said, “During holidays such as New Year’s Eve, text, picture and video messages allow our customers to personalize their communications with friends and family. Last New Year’s Eve, our customers sent and received more than 284 million text messages and nearly 4.75 million multimedia messages, so we fully expect to surpass the 300 million mark tonight.”

Source: Verizon press release

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