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From Zune Insider:

Back! Hope everybody had a happy holiday. Kicking off another year of blog posts: this cool story from Wired. The folks at Wired chose “Academy of Dreams,” as one of  The 10 Best Gadget Ads of 2007. Zune actually took the number two spot, losing out to The Bourne Ultimatum, which Wired thought was the best gadget ad of 2007. On a related note, Zune also got a quick mention in the number 10 entry: Transformers, saying, “We’ve got our fingers crossed for a transformed Zune/iPod brawl in the sequel.” Heh. Funny, that.