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NBC’s Olympic on-line coverage will be delivered by the MSN Network- “NBCOlympics.com on MSN”– and use Microsoft’s Silverlight Technology to Stream Thousands of Hours of Exclusive Interactive Video from Beijing Games

NBC Universal, owner of the exclusive U.S. media rights to this summer’s Olympic Games in Beijing, China (August 8-24, 2008), announced today that it was teaming up with MSN and Microsoft in an unprecedented strategic alliance to create “NBCOlympics.com on MSN”, a next-generation online experience for Olympic fans across the United States. With thousands of hours of competition video in both live and on- demand formats, deep analysis and results delivered from NBC’s award-winning broadcast and digital media teams, and Microsoft’s Silverlight technology to deliver deeply immersive user experiences, NBCOlympics.com’s coverage will be powered by MSN and Microsoft technology to complement NBC’s broadcast programming and put millions of fans in control of the Olympic sports, athletes and countries they want to watch.

The new alliance was announced during the keynote presentation of
Microsoft Chairman Bill Gates at the Consumer Electronics Show in Las
Vegas. The two companies will work together to deliver Olympic coverage to the U.S. online audience, powered using Microsoft’s Silverlight technology.

During the Beijing Games, NBCOlympics.com (http://www.nbcolympics.com)
content will be prominently featured on the MSN.com homepage
(http://www.msn.com), seen by over 100 million users per month, as well as on MSN Video (http://video.msn.com) and across the MSN and Windows Live networks, all moving the massive MSN Network audience to NBCOlympics.com’s complete coverage of the Games.

As a result of this unprecedented alliance, “NBCOlympics.com on MSN”
will deliver:

• 2,200 hours of live event video coverage, with more than 20 simultaneous live video streams at peak times
• More than 3,000 hours of on-demand video content including full-event replays, highlights, features, interviews and encore packages.
• An “enhanced playback mode” powered by Silverlight that gives users the choice of a high-quality full screen viewing experience that is as good or better than anything on the Internet today
• Unique metadata overlays powered by Silverlight that enable fans to have access not only to high quality video, but also to the wealth of related content including results, statistics, comprehensive bios, rules and expert analysis from NBC’s Olympic digital media team in Beijing
• Live video alerts so fans can stay connected to the events and teams they care most about
• Social networking features that enable fans to share aspects of their Olympic experience with friends

“We are pleased to partner with NBC to bring immersive, interactive video experiences to millions of sports fans during the Beijing Olympics,” said Kevin Johnson, president of the Platforms & Services Division, Microsoft. “Combining NBC’s rich history in covering the Olympic Games with MSN’s reach and Microsoft’s Silverlight technology will help change the way
people connect to and consume rich content on the web.”

NBCOlympics.com, which is the U.S.’ single destination for Olympic
coverage, is live today and covers every Olympic summer sport as well as
key athletes and events leading up to the 2008 Beijing Games. Coverage will expand in May 2008 to include the U.S. Olympic Team Trials.

Source: NBS Universal press release

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