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Seagate D.A.V.E. Technology Enables Broad Range of Mobile Storage Applications for a Variety of Consumer Devices

Seagate Technology is making it easier than ever for consumers and
mobile professionals to access their growing digital content when, where,
and how they want. The company’s Digital Audio Video Experience
(D.A.V.E.)  Technology Platform is a mobile wireless storage platform
that lets users download, store and play back photos, music, videos and
business documents on the device of their choice. At CES this week, Seagate made announcements with Sanyo, PortoMedia, and HarmanBecker aligning the D.A.V.E. platform with a variety of digital devices.

Designed to be compatible with industry standard protocols including
USB, USB On The Go, Bluetooth 2.0 EDN and WiFi 802.11b/g, D.A.V.E.
technology gives users unprecedented flexibility in the devices they can
use, offering support for mobile phones, digital movie cameras, home media
servers, and automobiles, among others.

The D.A.V.E. platform will appeal to telcos who may choose to leverage
it to monetize high-speed networks, and to OEMs who may choose to customize the D.A.V.E. technology to create a branded product suited to their channels. For the automotive industry, D.A.V.E. technology represents an opportunity to offer consumers a full range of digital content in their car
now, rather than waiting for integrated digital offerings to become widely
available in automobiles. Since D.A.V.E. technology is an open platform it
enables developers to create new applications and content that take
advantage of the larger capacity.

Demand for access to mobile multimedia applications and content
continues to grow: According to a recent report by MultiMedia Intelligence,
the worldwide unit shipments of multimedia feature-rich mobile phones will
exceed 300 million units in 2008 — outnumbering shipments of TV sets –
and revenue from these handsets is anticipated to be more than $76
billion.

The Seagate D.A.V.E. mobile platform provides a centralized hub to
allow users to bring primary digital content with them without affecting
the design of their phone, mobile device, digital recorder or automobile.

Everyone from consumers to mobile warriors has the opportunity to use
the Seagate D.A.V.E. platform to access their entertainment and business
files, and its customers and applications are varied, including:

• High-definition digital video storage- Add up to 60GB of storage for the freedom to take crisp, clear HD videos or high quality photos, all without sacrificing the look and feel of your digital movie camera.
• High-speed, secure digital content distribution to the home and portable devices – A fully secure, DVD-quality movie can be downloaded from the Digital Content Kiosks to the Seagate D.A.V.E. Technology Platform in approximately 15 seconds.
• Media server applications for automotive applications- Automobile OEMs gain the ability to provide customers with more storage for movies, music, games and more, and multiple passengers gain a way to consume their own unique digital content throughout the vehicle.
• On-the-go unified content management and data storage – The compatibility between the D.A.V.E. Technology Platform and smart phones provides consumers and mobile professionals with significant wireless storage capacity to quickly download, store and access their entertainment content and business documents.

Features of Seagate’s D.A.V.E. Platform

• Has 60GB of capacity, holding up to 15,000 songs, 60 hours of video or 30,000 photos;
• Operates wirelessly via Bluetooth 2.0/WiFi (802.11 b/g) or with USB and USB On The Go;
• Connects to devices up to 30 feet (9.1 meters) away;
• Has up to 10 hours of operation and 14 days of standby;
• Weighs only 110g yet is capable of withstanding a drop from up to 1.5 meters;
• Automatically synchronizes content between mobile devices and a home content database; and
• Connects to a variety of content sources and is compatible with most mobile phone operating systems supporting UPnP or Web browsing capability over WiFi.

Source: Seagate press release

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