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New Enhancements Deliver More of What Consumers Want: Intuitive Design, Open Content, Hyper-personalized Home Page

Yahoo! today announced the launch of the all-new Yahoo! Go 3.0, Yahoo!’s flagship all-in-one mobile offering, in early beta at the Consumer Electronics Show (CES) 2008, further solidifying Yahoo!’s leadership position in delivering leading-edge mobile experiences to consumers worldwide.

Thanks to the feedback from many of our Yahoo! Go 2.0 users, this new product is designed to deliver more of what consumers want, wherever however and whenever they want it. Yahoo! Go 3.0 takes mobile services to the next level with an upgraded and feature-rich user interface, a truly personalized start page and customizable access to consumers’ favorite Internet brands and services through easy-to-use third-party widgets.

Consumers in the U.S. can download Yahoo! Go 3.0 (http://go.yahoo.com) on more than 30 mobile devices from major manufacturers worldwide and use it on most wireless networks. Over the coming months, Yahoo! Go 3.0 is expected to be available on hundreds of devices worldwide, accessible by hundreds of millions of users.

Yahoo! Go 3.0 offers an intuitive and rich design that makes efficient use of the phone’s small screen and speeds consumers’ ability to find the information they need on the mobile Internet. This enhanced experience is both visually stunning and highly functional, enabling consumers to easily navigate Yahoo! Go 3.0 through a choice of two views – either the traditional carousel or the new icon layout.

The new Home widget for Yahoo! Go 3.0 is an innovative gateway for consumers to get where they’re going on the mobile Internet. It offers an at-a-glance update of what’s new since the last visit; such as how many new e-mails have arrived, upcoming calendar appointments, and new photos posted to Flickr by friends. The Home widget also includes a customizable collection of mobile snippets – previews of the user’s favorite Web content – news headlines, weather conditions and more – to keep users updated while on the go. Also, it allows the user to get quickly where they want to go on the mobile Internet via Yahoo! oneSearch.

Yahoo! introduced a similar home page experience for select mobile browsers visiting http://beta.m.yahoo.com.

Key features include:

• Personal Vitality and Status Updates – Provide an at-a-glance update of what’s new since the last visit – including recent emails, Flickr photos from your friends, upcoming calendar appointments and status of Yahoo! Messenger contacts – all without moving away from the home screen or logging into a separate application.
• Customizable Content – Offers a collection of mobile content modules known as Yahoo! Snippets that provide previews of the user’s favorite content from any source – news headlines, weather conditions, and more – whatever the user wants.
• Quick Links – Customizable links at the bottom of the page, providing fast access to the Yahoo! services and other sites across the Internet that consumers use the most. Consumers can easily add and remove quick links as they desire.
• oneSearch - Mobile search designed to give instant answers and relevant information by understanding the user’s query intent and optimizing the results accordingly. Recently upgraded to include content from Wikipedia and Yahoo! Answers, as well as airline flight status information.

For the first time ever, consumers can enjoy their favorite Internet content and services from leading mobile publishers within a single client on their phone. Later this week, consumers will be able to access widgets from eBay, MySpace and MTV by selecting them from the Widget Gallery in Yahoo! Go 3.0. The Widget Gallery will showcase both Yahoo! Mobile Widgets as well as a growing selection of widgets from third-party developers.

With the introduction of third-party mobile widgets, Yahoo! enables developers and publishers to bring their content and creativity to millions of mobile users with ease – thus enhancing users’ choice and control over their mobile Internet experience. By satisfying consumer demand for relevant and personalized mobile experiences, Yahoo! Go 3.0 is expected to usher in a dramatic acceleration in the adoption of the mobile Internet.

Yahoo! Go 3.0 features display advertising from Yahoo!’s major global advertisers. Consumers can interact with these ads through functionality such as clicking to call the advertiser directly or to learn more information about the advertiser’s offer.

For more information on Yahoo! Go 3.0, including the mobile devices supported, go to http://go.yahoo.com.

Source: Yahoo press release

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