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First Restaurant Chain to Offer Both Text and Mobile Ordering Options Nationwide

Pizza Hut is introducing two new ordering options that are the most flexible and easy to use in the pizza industry. Beginning this week, Pizza Hut will offer “Total Mobile Access,” which allows customers to order pizza from their mobile phones via text messaging or mobile Web. Pizza Hut is the first and only restaurant chain to offer both ordering options on a nationwide basis.

Pizza Hut programmers relied on consumer research and insights to develop a system that required as little effort as possible by customers, while still providing a full array of ordering options. Customers first log on to pizzahut.com to create their “Pizza Playlist,” a collection of up to four favorite orders. Once they are registered, ordering is just a couple steps away either through text or mobile ordering whichever is more convenient for the customer.

Text message ordering is two simple steps. Using any cell phone, customers first send a text order to “749488″ (749HUT), which is then followed by a confirmation text from Pizza Hut. A user-friendly tutorial can be accessed online at: www.pizzahut.com/mobiletutorial.

Customers with a Web-enabled phone seeking flexibility also can use their Pizza Playlist to order through the Pizza Hut mobile Website: www.pizzahut.com, which will automatically be modified to fit to a phone’s screen. The mobile Website has a simplified menu featuring popular orders and a store locator.

With the addition of Total Mobile Access, Pizza Hut maintains its standard of offering customers more access points than any other pizza chain. Pizza Hut customers can order America’s Favorite Pizza at 6,200 restaurants nationwide, through online ordering at pizzahut.com, and now via text message and mobile Web.

Among the Pizza Hut pizzas that mobile users can add to their Pizza Playlist is Pizza Hut’s newest offering, Pizza Mia pizza. Pizza Mia offers pizza lovers a great every day low pizza price, by offering them three or more one-topping pizzas for $5 each. Pizza Mia is topped with ingredients that pizza lovers crave — 100% whole milk mozzarella cheese with a hint of cheddar, old world sauce made from California vine-ripened tomatoes, and dough made from pure Great Plains flour.

Source: Pizza Hut press release

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