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Jamba First to Offer EMI DRM Free Music on Mobile

Partnering with popular music label EMI, Jamba is the first mobile content provider in Europe to offer Digital Rights Management (DRM) free music for the mobile and the PC. In the future, DRM free music from EMI will be available on all Jamba/Jamster portals in EMEA. This is a critical first step for Jamba to move towards delivering its extensive music collection of over 1.5 million songs to mobile handsets entirely DRM free.

Jamba’s music service is available through both mobile handsets and PCs, and the new DRM free tracks will be sent to users through a dual delivery system. This means that a MP3 version will be sent to PCs to ensure top sound quality, while compressed AAC+ files are sent to the mobile. The AAC+ files perfectly balance top quality sound and file size to ensure fast downloading and increased storage.

“Music is now available on mobile devices for everyone, and Jamba is excited to be the first company in Europe to deliver DRM free music to customers on both the mobile and PC,” said Mauro Montanaro, Chief Executive Officer of Jamba. “This new development really allows us to take our music offering to the next level. Jamba continues to address the needs of consumers by allowing them the freedom to take their music with them any where, at any time,” added Lee Fenton, Chief Operating Officer of Jamba.

Ian Whitfield, Director Digital Business Development for EMI Music added: “As the first major music company to make all of our digital downloads available for sale without DRM, EMI’s objective is to deliver more music to more people with the flexibility and ease of use they want. With Jamba now offering an even larger catalogue of EMI’s downloads to consumers we can continue to drive the digital market further forward.”

Source: Jamba press release