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New Online Campaign Asks Website Visitors to Share Favorite Local Bands, Musical Styles

Today, Pandora Media, the premier provider of personalized radio service online, and Alltel Wireless, America’s largest network, launched an innovative marketing campaign where Pandora users in specific Alltel Wireless markets will be invited to submit their favorite hometown bands on Pandora’s website (www.pandora.com). On the homepage, an Alltel Wireless ad asks its customers and consumers nationwide to join a collaborative effort to create Alltel Wireless branded, local music stations across the country to promote distinct, regional music styles and the local artists who play them. Users can then share their personal stations, songs or favorite musical groups with others.

“This campaign is a great example of leveraging the strength of interactive media to deliver a new and rich customer experience. By tapping into the high affinity of Pandora’s listenership, Alltel Wireless can generate excitement and enthusiasm within their customer base about discovering and sharing local music styles and bands around the country, from salsa to reggae to the blues,” said Cheryl Lucanegro, vice president of advertising sales for Pandora.

“We’re excited about our relationship with Pandora and launching this innovative media campaign,” said Lisa Bryant, staff manager of interactive advertising for Alltel Wireless. “This campaign was designed through our inspired collaboration with our agency Ingenuity Media and gives our customers the ability to create their own music stations while at the same time supporting local bands in their communities.”

Pandora’s registration process captures users’ zip codes and makes it possible to engage in precise “geo-targeting,” bringing Alltel Wireless’ “My Circle” message to its best prospects. During the year-long campaign, Alltel Wireless will be the exclusive advertiser registered users in these geo-targets see, hear and connect with on the Pandora homepage. In phase one, consumers will have the opportunity to submit their local bands for inclusion in Alltel Wireless’ regional music stations. In phase two, Alltel Wireless and Pandora will curate the submissions to create the local Alltel Wireless branded stations. In phase three, the local stations will go live and users can continue to support them by suggesting additional local talent, thus refining the unique flavor and style of each station.

Source: Pandora press release

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