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Quattro-Powered iPhone Mobile Site Presents Both Content and Advertising in a Format that is Visually Appealing, Easy to Use and Makes Browsing a Great Experience

CollegeHumor.com, the Web’s leading comedy site for irreverent humor and student pop culture, and an operating business of IAC, continues its partnership with Quattro Wireless and today announced the release of a new mobile site specifically adapted for the iPhone. Building on its popularity as the mobile entertainment destination for humor and pop culture, CollegeHumor.com has teamed with Quattro to create an adapted mobile version of the site that provides a better browsing experience with an optimal layout, more intuitive navigation, better display of mobile ads and a complete array of content choices for the growing iPhone audience.

“Since its launch, iPhone mobile Web traffic continues to grow and we have seen a 323% increase in monthly iPhone pageviews on the Quattro Network from September 2007 to January 2008,” said Lars Albright, Vice President of Business Development at Quattro Wireless. “To capitalize on this wave of mobile Web enthusiasm, CollegeHumor has tailored its content specifically for iPhone users, guaranteeing that consumers have access to the same content, in the absolute highest possible quality, anytime, anywhere.”

“The iPhone has set in motion a unique surge in mobile Web surfing, and we wanted to provide a fun, engaging mobile experience that those who use this popular device can really enjoy,” said Jon Feldman, Director of Business Development and Marketing for CollegeHumor.com. “We also wanted to ensure that we could incorporate mobile-specific ads effectively into the iPhone site and Quattro’s solution has enabled us to do that easily.”

Source: Quatro Wireless press release

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