T-Mobile Sidekick Announces Partnership With The Recording Academy to Create the 50th GRAMMY Celebration Concert Tour

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T-Mobile Sidekick Announces Partnership With The Recording Academy to Create the 50th GRAMMY Celebration Concert Tour

Mar 12th

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The GRAMMYs’ 50th Anniversary Celebration Continues with a First-Ever, Five-City Concert Tour Featuring GRAMMY-Nominated and -Winning Performers

T-Mobile USA, Inc. and The Recording Academy have announced the 50th GRAMMY Celebration Concert Tour presented by T-Mobile Sidekick. The tour will provide music and Sidekick fans exclusive access to a concert tour featuring a broad lineup of GRAMMY-nominated and -winning artists. The five-city tour will kick-off on April 3 in Chicago with a performance by five-time GRAMMY winner John Legend and will continue onto New York then Miami. The tour will make its final stops in Dallas and Los Angeles. Details on the scheduled performers, who will include artists in rock, pop, R&B, hip-hop, country and Latin, and the confirmed performance dates will be revealed in March via http://www.sidekick.com and ttp://www.grammy.com.

The 50th GRAMMY Celebration Concert Tour presented by T-Mobile Sidekick
will be a unique musical experience that not only honors The Recording
Academy’s extraordinary heritage, but provides music fans and Sidekick
customers the opportunity to be a part of a truly exclusive concert
experience.

“T-Mobile’s Sidekick fans have always been on the cutting-edge of music
and entertainment, so this exclusive concert series is a fantastic way to
show them our appreciation for their enthusiasm and loyalty,” said Mike
Belcher, Director of Integrated Marketing, T-Mobile USA, Inc. “T-Mobile’s
collaboration with The Recording Academy will deliver a special experience
exclusively to Sidekick enthusiasts across the nation.”

“Through this new partnership, The Recording Academy continues its 50th
Anniversary activities, and provides music fans the opportunity to be part
of the celebration,” said Evan Greene, Chief Marketing Officer of The
Recording Academy. “With T-Mobile, we will bring music, entertainment and
social communication together, building an important foundation for today’s
youthful consumers.”

A limited portion of tickets for the performances will be available only through special, in-store contest giveaways at select T-Mobile retail
locations in the five concert cities. Consumers will also have the chance
to enter to win a VIP concert package online at the official Sidekick
homepage. No purchase is necessary to enter or win the VIP concert package.

For information on the contest, participating T-Mobile retail locations and
how to obtain tickets, please visit http://www.sidekick.com.

With its signature swivel screen and full QWERTY keyboard, the T-Mobile
Sidekick family of devices are designed for virtually anytime, anywhere
communication. With always-on access to e-mail, instant messaging and text messaging, as well as a robust web experience to access sites such as
MySpace, Sidekicks provide the luxury of being the center of one’s social
circle.

The 50th Annual GRAMMY Awards was broadcasted live on Feb. 10, 2008
from the STAPLES Center Los Angeles on the CBS Television Network, and was distributed internationally to more than 160 countries.

Source: T-Mobile press release