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Eurosport and XING Among New Mobile Widgets From Europe

Yahoo! today announced at CeBIT 2008 the upcoming availability of Yahoo! Go 3.0 for a number of European countries, as well as several new European-based widgets that will be accessible across Yahoo!’s mobile browser and client-based offerings.

“Yahoo! Mobile has tremendous momentum in Europe and we are expanding our leadership with innovative offerings and key partnerships,” said Marco Boerries, executive vice president, Connected Life, Yahoo!. “We believe delivering Yahoo! Go 3.0 and exciting widgets that markets demand will help make Yahoo! an even more indispensable starting point for users, as well as grow value for advertisers, publishers and developers across our mobile ecosystem.”

In a related announcement, Yahoo! today announced the unveiling of plans for Yahoo! onePlace – which will be the industry’s first mobile content management service (see release titled Yahoo! onePlace Revolutionizes Mobile Content).

Yahoo! Mobile Widgets Goes Global, Adds New Major Partners

Within the next two months, European users in France, Germany, Italy, Spain and the UK will be able to access localized services from new mobile widget development partners including:

• Eurosport® – Football – the number one news source for European football coverage;
• XING™ – a leading professional networking site;
• eBay™ – the world’s largest online auction marketplace;
• MySpace™ – the number one social networking site in the world;
• Dopplr™ – an innovative application for keeping track of where your friends are

Yahoo! Mobile Widgets will be accessible via devices that support the new Yahoo! Go 3.0 client or the recently redesigned Yahoo! mobile home page, available at http://mobile.yahoo.com. During the coming months, the number of compatible devices is expected to expand substantially and begin to roll out internationally.

The initial Yahoo! Mobile Widgets were announced at CES less than two months ago, and included MySpace, eBay, and MTV News, and U.S. versions are currently available for download at http://mobile.yahoo.com.

Yahoo! Go 3.0 in the UK and Europe: Coming Soon!

Launched in January 2008, Yahoo!’s flagship all-in-one mobile application, Yahoo! Go 3.0, is currently available to consumers in the U.S. and supported on more than 50 devices. Yahoo! Go 3.0 is expected to be available in France, Germany, Italy, Spain and the UK at the end of Q2 2008. In the upcoming months, Yahoo! Go 3.0 is expected to be available on hundreds of devices worldwide, accessible by million of users.

Yahoo! Mobile Widgets SDK: Open for Business

The recently-released full SDK (http://mobile.yahoo.com/developers/download) contains all necessary documentation including XML schematics, including example code for use in creating widgets using the Yahoo! Mobile Developer Platform as well as additional guidelines to facilitate the development of new mobile widgets. Additionally, mobile widget developers are encouraged to visit the official Yahoo! Mobile Developers Blog at http://mobile.yahoo.net/developer/blog/) and join the Beta testing community (http://tech.groups.yahoo.com/group/yhoomobiledevelopers/) presently contributing to the tools being created for developers. Release notes will follow on a regular basis, offering the most recent updates to the SDK and the development process, with a strong effort to work collaboratively to create the best environment to develop mobile widgets across Yahoo!’s expansive mobile network.

The foundation of Yahoo!’s Mobile Widget Developer Platform is the Company’s proprietary developer language, Blueprint. Blueprint is an extremely versatile XML based programming language that allows you to define the business and UI logic and leave visualization to the Widget engine renderer. Developers can then focus on their content and services they want to build into their mobile widget. The Yahoo! Mobile Developer Platform takes care of additional requirements, including how to make the widget attractive on the various devices Yahoo! supports. By providing developers with tools to write code once and efficiently publish their content, Yahoo!’s Mobile Developer Platform is expected to usher in a dramatic acceleration in the adoption of mobile services by creating an explosion of consumer choice.

Source: Yahoo press release

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