Can you copyright a color? "T-Mobile Magenta"?

Posted by Chris Leckness on Apr 01, 2008

closeThis post was published 6 years 17 days ago which may make its actuality or expire date not be valid anymore. This site is not responsible for any misunderstanding.

In the midst of the April Fool fun, the fast and furious announcements from CTIA, the re-awarding of Jack Cook and I as Microsoft MVP (something is different about this though, check this thread later for an explanation), and the Windows Mobile 6.1 excitement… You might have missed something kind of interesting. Engadget Mobile has been showing Magenta all day… Why? Check the logo below and it will give you a 1st hint…

engadget-mobile

Notice the pink (magenta) background? Now look at the logo. :)

So last week Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Yep, seriously.

This post over at Engadget Mobile yesterday explains it all, but apparently T-Mobile isn’t too happy with Engadget’s use of the color magenta in their logo. Like someone is going to confuse Engadget Mobile with T-Mobile… Give me a break. Too funny.

I didn’t have time to wash Mobilitysite in Magenta in support of Engadget, but maybe the post will suffice letting everyone know about this silly take down request.

Chris Leckness (4418 Posts) - Website | Twitter | Facebook


Chris Leckness is a Microsoft MVP, Mobile Devices and a member of the exclusive focus group, Mobius. Chris has been a big time supporter/user of Windows Mobile since the Dell Axim days when it was Pocket PC 2002. Chris loves Zune, but also owns 3 iPhones too. His personal blog is chris.leckness.com.

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  • hyedipin

    Well, T-Mo is not really copywriting the color, they are copywriting Cellular Service Provider with indicated color/font combination. So you cannot really start a cellphone company like C-Mobile with Magneta colored logo. I think that’s reasonable.

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