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Innovation, Style and Leadership at CTIA Wireless 2008

Handset Lineup Reflects LG’s Dedication to Advanced Feature

Development and Meaningful Consumer Marketing Initiatives

LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) will be featuring its stylish line of advanced mobile phone technologies at CTIA WIRELESS 2008 – the largest wireless industry tradeshow in the world – held at the Las Vegas Convention Center.  LG Mobile Phones will be displaying handset technology from their 2008 lineup that will continue to fuel their growth throughout North America. In addition to the latest in North American handset and mobile entertainment technologies, LG Mobile Phones will also be showing innovative products from Europe and Asia including the widely anticipated Viewty and various smart phones.

LG Mobile Phones continues to demonstrate industry leadership and strength in the United States, ranking third across all mobile technologies and as the number one manufacture in the CDMA mobile handset market in 2007 according to IDC Worldwide Mobile Phone Tracker.  This year at CTIA, LG Mobile Phones will debut the company’s latest CDMA device, the enV2 by LG – successor to the best-selling enV messaging mobile phone in an even more compact, pocket able size and complete with a full QWERTY keypad. 

See more after the break

“Consumers crave new, stylish and technically advanced mobile devices and LG continues to listen intently and quickly react to their needs,” said Ehtisham Rabbani, vice president of product strategy and marketing, of LG Electronics MobileComm U.S.A., Inc.  “In addition, we are excited about the partnerships we have established to further engage consumers in unique and compelling ways.”

As one of the world’s leading mobile phone manufacturers, building a brand that connects with customers and becomes part of their daily life is important to LG Mobile Phones. The company’s aggressive marketing programs for 2008 leverage both traditional advertising and grassroots marketing geared at reaching the people who influence tomorrow’s trends. An important part of the marketing mix for LG Mobile Phones is to create synergies with different types of communication mediums to fuse voice, messaging, entertainment and technology with style.

At CTIA, LG will continue to emphasize their multi-faceted partnership with VH1 Save The Music Foundation, a nonprofit organization dedicated to restoring instrumental music education in America’s public schools, and raising awareness about the importance of music as a part of each child’s complete education.  To encourage online donations to this worthy cause, LG will be giving away specially branded guitar picks citing the campaign’s URL www.vh1savethemusic.com.

Featured LG Handsets at CTIA Include:

LG VOYAGER™

If sublime style and excellent performance can provide the ultimate mobile experience, then LG Mobile Phones’ VOYAGER™ makes that ultimate experience a reality. Besides being the first handset with an interactive touch screen and a full QWERTY keyboard, this one-of-a-kind mobile wonder also provides access to V CAST Mobile TV and provides full HTML Internet browsing. The VOYAGER’s dual speakers for stereo sound make it the ultimate music player, and it is Bluetooth®-capable and includes a 2.0 megapixel camera and camcorder. There is nothing like the VOYAGER™ to provide the ultimate mobile experience.

LG Venus™

The VENUS™ is the brightest star yet in the LG handset lineup because it combines the best of all mobile worlds. Available in black and pink, this sophisticated and stunning slider-style phone features dual screens with interactive touch navigation, a music player, a 2.0 megapixel camera/camcorder, and a microSD memory port for extra storage. Of course, it is Bluetooth-capable and V CAST-ready, providing stellar performance while on the go.

LG Shine™

LG’s Shine™ is for those who were born to shine because LG has created the perfect blend of minimalist design and maximum functionality. When idle, Shine™ has a unique, reflective mirror finish, but once it is active the screen comes alive and is viewable from all angles. Inside the elegant stainless steel body, Shine™ packs in a music player, a 2.0 megapixel camera, video share and Bluetooth® capabilities, a full array of messaging options and more.

Rumor™ by LG

The Rumor™ by LG is the wireless experience at its best. Users can talk hands-free with the latest Bluetooth® technology or the full-duplex speakerphone, communicate with buddies using Instant Messaging or Mobile Email, or capture great close-ups using the camera and then send the photos to family and friends using Multimedia Messaging. Rumor’s lines of communication are always open.

Glimmer™ by LG Scoop, LX400, enV2, HBM706,

The Glimmer™ by LG is an elegant and unique phone that sparkles with a large touch screen and an easy-open slider all in one. Not only is it durable with the sturdy, metal body, but this slim phone shines bright with all of the coolest capabilities, too. Talk hands-free via Bluetooth® and enjoy background music while taking a picture or recording a video. Then, store your best shots on an optional microSD card to share later with friends.

FLARE™ by LG

The sleek and slim FLARE™ by LG is the perfect combination of class and convenience. Talk hands-free with Bluetooth® and use the voice-activated dialing feature without lifting a finger. Online access is also a snap, thanks to a dedicated Web key, and the unique disappearing LCD shows a real flare for style.

Scoop™ by LG

The Scoop™ enables users to connect with their friends fast using a full QWERTY keyboard to text, e-mail and IM in a flash. A music player allows for songs to be played anywhere and a microSD card provides extra storage. The Scoop™ by LG also featured a 1.3 megapixel camera to snap, show and share photos and Bluetooth® wireless technology to spread the word hands-free. The Scoop™ is offered in a variety of colors: slate, citrus and turquoise.

LX400

The LX400 features one-to-one, push-to-talk communication in less than a second with millions of other Nextel Direct Connect subscribers, available nationwide from coast-to-coast.

enV2 by LG

The best-selling messaging device with full keyboard is now the smallest and most stylish ever. The biggest benefit of enV2 is the much smaller and slimmer size than other QWERTY devices.  This size makes the device easy-to-carry and looks sleek and fashionable. The enV2 delivers all of the advantages of the previous enV with even larger internal display, but the size is much smaller. Unlike other QWERTY devices, enV2 provides large-sized external keys, making dialing even easier.

HBM760

The HBM 760 is small and compact, yet powerful and reliable. The device provides a wireless, hands-free experience for people on-the-go. Along with style and comfort, the HBM 760 includes voice dialing, call waiting, call reject and last number redial.

HBM770

The HBM 770 is both discreet and stylish, and offers the ultimate in hands-free, wireless freedom. The sleek, modern design provides comfort and quality sound as well as voice dialing, call waiting, call reject and last number redial.

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