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LG MOBILE PHONES OFFER A NEW VU INTO MOBILE ENTERTAINMENT
HIGHLY ANTICIPATED SLEEK TOUCH SCREEN HANDSET DEBUTS AT CTIA

SAN DIEGO, APRIL 1, 2008 — LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones) announced today at CTIA Wireless 2008 the availability of the new Vu™ by LG, a sleek and stunning touch screen handset with a view into mobile entertainment’s newest offering, AT&T Mobile TV. With a large three-inch interactive touch screen accompanied by a minimalist scroll bar design, simplicity is only skin deep. The Vu by LG, offered exclusively through AT&T, is equipped with video, music, and camera features, in addition to offering first-time access to AT&T Mobile TV.

Running on AT&T’s 3G network, the Vu offers access to AT&T Mobile Music which provides fast access to downloadable music from eMusic and sideloading compatibility from Napster-to-go and any unrestricted MP3 audio file in addition to streaming digital radio by XM Radio.  Loaded with AT&T Video Share, Instant Messaging, and HTML web browsing with touch navigation, the Vu offers the best of AT&T’s features in a stylish and fashionable handset. 

“The Vu makes a strong statement about aesthetics and functionality thanks to its sleek, smooth exterior and its intuitive, three-inch touch screen technology,” said Ehtisham Rabbani, vice president of product strategy & marketing at LG Mobile Phones. “We believe consumers will also embrace the robust entertainment options available via the Vu – benefiting so many busy lives on the go.”

“With all of the entertainment and features of the Vu, including AT&T Mobile TV, this phone is a true remote control for your mobile life,” said Carlton Hill, vice president of Product Management, Voice Products & Affiliate Marketing for AT&T’s wireless unit.

The AT&T 3G network offers download speeds between 600 and 1,400 Kilobits per second (Kbps) and is available in over 265 markets, increasing to nearly 350 by the end of 2008, including all of the top 100 U.S. cities.

Additional features of the Vu by LG include a 2.0-megapixel auto focus camera with video record, and Bluetooth^® capability for music, TV and voice. To enhance AT&T Mobile TV experience, the Vu by LG also includes an extendable TV antenna for increased reception. Please visit the LG booth (#449) to check out the Vu and other innovative LG handsets.

The Vu will be available through select AT&T retail locations or at http://www.att.com/wireless beginning in May 2008. For LG’s complete handset line-up please visit: www.LGmobilephones.com.

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Chris Leckness is the Owner/Administrator of Mobilitysite. He is a Microsoft MVP, Mobile Devices and a member of the exclusive focus group, Mobius. Chris runs a Mobilitysite, GotZune, and a few other smaller sites and blogs. His personal blog is chris.leckness.com.