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So, we all know that HTC has been instrumental in the Windows Mobile World with their great, high quality phones right? Well, most of us “can” agree on that I am sure. Typically, HTC has let the cell providers rebrand their phones and get the glory. Times are changing…

HTC is now celebrating a tad bit of self recognition now. The name is pretty much synonymous with Windows Mobile Phones even if you don’t know that your phone was made by HTC. I’d be willing to bet that a large percentage of AT&T Tilt users don’t know that HTC makes their phone.  HTC is launching a national TV ad campaign today…

This national campaign will highlight a variety of iconic devices that HTC is known for – i.e. touch screen devices, sliding and tilt QWERTY keyboards, etc.  But, the overall premise is to create brand awareness and excitement for HTC, rather than focusing on just one device.  The campaign shows the various phases of life and how one’s life intersects with their HTC device.

Read on for a sneak peak at their 1st commercial. I have to say that it’s somewhat Zune’ish, but it’s still good.

Thanks HTC for being part of Windows Mobile. Oh, and if you click over to YouTube to HTC’s profile, you will see a logo that says, “Something Beautiful is Coming…” Hmmm…

Chris Leckness (3531 Posts) - Website | Twitter | Facebook

Chris Leckness is the Owner/Administrator of Mobilitysite. He is a Microsoft MVP, Mobile Devices and a member of the exclusive focus group, Mobius. Chris runs a Mobilitysite, GotZune, and a few other smaller sites and blogs. His personal blog is chris.leckness.com.