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As more and more advanced and attractive handset designs are released every month, it is often difficult to keep track of the fact that the purpose of mobile technology is not to look cool or make a fashion statement or even to have the most up to date, jaw dropping OS (though all three are certainly nice)…but to provide better communication options and engaging, useful content to their users. The smartest players in the mobile arena realize that they can have the hottest device on the planet but without a network to support them and content to push to them, they aren’t going to hold the market. Despite all of the noise, content is STILL king.

Apple is very aware of that, as they have worked hard to make sure that they bring on content providers to back up their popular technology. Another sign that Microsoft and their partners see that too just came from Taiwan, where MS and HTC have teamed up to provide a new content portal to their customers in Asia according to CIO.

Microsoft Taiwan, mobile phone maker High Tech Computer (HTC) and several other companies on Thursday announced a mobile Internet service station in Taiwan called Pl@net.

The mobile Internet service platform puts a host of entertainment and shopping options in users’ hands via their mobile phone, including news, travel planning and purchase, as well as concert tickets and content from Warner Music.

Several Internet shops well-known in Taiwan also signed on to Pl@net, including an online bookstore run by Eslite and the HappyGoCard, a shopping discount and point card.

Pl@net formally launches on July 1.

What content most attracts you to mobile technology? Are there websites or types of content that you think are ideally suited to mobile technology?

Zealot (446 Posts) - Website | Twitter | Facebook

By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, Gigabyte M912M or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Will Wheaton!).