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Dell is looking to revamp its consumer electronics unit again by delving back into the PMP arena again with a new MP3 player and web portal

The company currently sells several MP3 players on its site, including Microsoft’s Zune, but chose not to ally with Microsoft when building its new device. According to the Wall Street Journal, which broke the news, Dell will offer a tighter, seamless experience between PC, music player, and music store. The player itself will be cheaper than Dell’s previous line of Dell DJ products, will offer WiFi on at least some models, and should come in under the $100 price point.

Also new this time around is Zing, a startup company Dell bought back in 2007. Zing will serve as a comprehensive portal for a variety of Dell entertainment devices and services that will eventually encompass both consumer PCs and consumer electronics.

MP3 players may be old business for Dell, but the company has never tried to launch its own media hub or an all-in-one media service. Historically, these types of business initiatives have not fared well; Gateway’s attempt to reinvent itself as a consumer electronics company failed miserably, and Microsoft hasn’t been able to put much of a dent in Apple’s market share, despite the company’s best efforts (though it is beating out other competitors like Creative).

Link: http://arstechnica.com/news.ars/post/20080730-dell-designs-own-music-player-again.html

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