This post was published 3 years 9 months 10 days ago which may make its actuality or expire date not be valid anymore. This site is not responsible for any misunderstanding.

from Mobile Marketing Watch

We’ve already witnessed through myriad examples how mobile marketing has infiltrated multiple industries. The vehicle business, however, remains particularly enamored with its charms.

Case in point; the new deal revealed this week by Dealer Text Solutions that introduced the world to ‘NEWCAR’, a “powerful new web-based application that helps automobile retailers sell more vehicles through mobile marketing.” From the looks of it, the application will enable auto retailers to advertise their vehicles using the best, most memorable vanity common short code possible – NEWCAR (639227) – and allows instant, two-way communication with mobile shoppers…

If you’re wondering how it works, dealerships license the NEWCAR web-based software (which includes 50 VINcodes, or 4-digit numbers that are assigned to vehicles in inventory). Then, each VINcode is established with a personalized, automated response about that vehicle. When dealerships advertise that vehicle in print or online, they include the 4-digit VINcode and NEWCAR short code and mobile consumers can text in to instantly receive information on vehicles of interest. If interested, mobile consumers can click through to websites for more information or opt-in to receive more information from the sales department.

This is interesting. What kind of value does this offer consumers? Probably status updates or changes in availability, right away, instead of heading to the dealership only to find out the vehicle in question already sold. Perhaps also this kind of app can support impulse purchasing or at least drive some awareness of the dealership, that might be using this service. Thoughts? Comments?