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Nokia Turns to ActiveSync

Posted by Zealot on September 10, 2008 – 6:21 am  Share
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mail-for-exchange As CTIA is about to get underway in San Francisco, Nokia dropped the bombshell that they will be expanding the presence of Microsoft Exchange Activesync on their Symbian based smartphones. In fact, it will be embedded on all Nokia phones that use the S60 Symbian operating system from now on, which includes 43 different models of Nokia phones currently, numbering 80 million actual devices in the field, and all N and E Series Nokia phones down the line.

Nokia announced several weeks ago that they were dropping support for Blackberry accounts from their smartphones, but the expectation was that customers would use Symbian’s native email program. Now the expansion of MS Exchange from kludgy support in a few stray Nokia models to embedded in the entire line is another major shot across RIM’s bow for a stake in the US smartphone market. Of course, Nokia has never had much of a foothold in the US, despite being the major phone vendor in Europe and as RIM is still the undisputed champion in US smartphones, adding MS Exchange is hardly going to make them number one overnight.

However, it does fill a serious gap in their product especially as corporate email support is essential for any smartphone sold in the United States. All major vendors save RIM, including Palm, Motorola, Samsung and Apple implement ActiveSync in one manner or another and this signals that Nokia is serious about expanding their US market share.

An extra 80 million devices running ActiveSync with more to come is also a major win for Microsoft as it continues to battle RIM, Apple and soon Google in the highly competitive smartphone/mobile email market.

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By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, Gigabyte M912M or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Will Wheaton!).





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  • Pony99CA
    If people decide to switch from Windows Mobile devices to Nokia devices because of ActiveSync, it could actually hurt marketshare.

    Regardless, it certainly won't help Windows Mobile's marketshare, even if it helps Microsoft's bottom line.

    Steve
  • Zealot
    It likely won't matter much to Microsoft in the big picture, but it could mean they gain...

    Some additional licensing money
    More respect
    Bragging rights
    Some additional sales of Exchange Server
    More impressive numbers in the neverending stats game with Apple.

    80 million devices running an MS mobile app on Symbian won't affect market share at all, but I still think it looks good for Microsoft.
  • Pony99CA
    An extra 80 million devices running ActiveSync with more to come is also a major win for Microsoft as it continues to battle RIM, Apple and soon Google in the highly competitive smartphone/mobile email market."


    Yes, it's a win for Microsoft, but I'm not sure why it matters competitively, though. The iPhone 3g already supports ActiveSync (as did some Nokia phones as you mentioned), and Microsoft is still battling Apple and Nokia.

    Steve
  • Neil
    I'm sure a few bottles of champagne where popped over at the Microsoft Campus when that deal was done.
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