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Gizmodo has started a bruhaha with the newest rumor about Steve Jobs’ health….and Apple has denied that health is a factor currently to CNBC’s Jim Goldman, the same person that Apple denied the last “Steve is VERY sick” rumor to.

In his TechCheck blog, Goldman relates the following….

I spoke to Apple after these headlines crossed and the company, which officially doesn’t comment on rumors, reiterated the reasons it offered two weeks ago: Apple was pulling out of Macworld because the company didn’t see the need to continue its investment in the expo, which included Steve Jobs’ keynote.

I was told this morning (Tuesday) that nothing has changed since then. The same reasons apply today that applied two weeks ago.

I was told two weeks ago by sources inside Apple that the decision had nothing to do with Jobs’ health. I got the same message today. Period.

That is all well and good, and I hope Apple’s statement to Goldman is totally on the up and up and Steve is off playing Wii Fit even as we speak. However, two questions keep cropping up in my mind…

First of all, why not send out a proper statement to deny the rumor since it has such a possibility of knocking Apple’s share price? Yes, I know Apple doesn’t like to respond to rumors, but when stock prices are at risk you would think they could make at least a slight exception. What’s with the stoic silence? Why make an unattributed statement to Goldman and apparently Goldman alone over such an important issue? Why not at least make the same unattributed statement to Mossberg and Pogue and a few other key journalists as well? Stephen Fry perhaps?

Secondly and more salient I feel, if they REALLY want to put this issue to bed, why not have STEVE JOBS make the statement? Goldman says that “sources inside Apple” spoke to him….why won’t Steve just pick up the phone and say “Yo Jim, I feel great”? Better yet, call a flash press conference at Cupertino, have Steve get on stage and say that rumors of his impending doom are once again exaggerated. Maybe do a little jig.  Have John Mayer do a duet with him. If I were an Apple shareholder right now, I would want them to squash this thing once and for all, by whatever means necessary.

…unless of course, the rumor is true.