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Last week, I posted a bit about some leaked info on a blog that was later removed showing, what appeared to be, a MacBook Air competitor. This was reported by the NY Times. I just figured that the info being removed from that blog was proof enough that the Dell Adamo was real. Well, yesterday, the same writer at the NY Times posted a confirmation…

On Tuesday, Dell spokesman Bob Kaufman confirmed that the Adamo blurb was in fact a Dell ad. So, it’s Dell that has been talking about a product that will “rival the MacBook Air” all along. The UptownLife Web site just made things tricky by lumping blog posts and ads together without making any distinction between the two.

“We did this to wake up the personal computing category and create some buzz,” Mr. Kaufman said.

So, Dell is “paying for posts” now? The viral ad disguised as a post was intentional? Hmm… Either way, speculation says we should know more about the Adama in a couple weeks at CES.

Chris Leckness (3527 Posts) - Website | Twitter | Facebook

Chris Leckness is the Owner/Administrator of Mobilitysite. He is a Microsoft MVP, Mobile Devices and a member of the exclusive focus group, Mobius. Chris runs a Mobilitysite, GotZune, and a few other smaller sites and blogs. His personal blog is chris.leckness.com.