Apparently, it’s something. A NY Times post pointed to some info about the Dell Adamo that Uptownlife.net had posted but later removed. They had some marketing materials for the “Dell Adamo”.
A luxury goods publication appears to have some early marketing collateral from Dell for Adamo. “Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air,” Uptownlife.net writes.
But most telling of all might have been the reaction of Michael Tatelman, Dell’s vice president in charge of consumer sales and marketing, to my question about whether or not Dell had an Air-like product in store. Mr. Tatelman’s mouth gaped open and his eyes darted away from my face.
It’s a silly sounding name, but if the speculations are in fact true, I will be happy. I love Dell Products, and I would love to have something lighter, but I damn sure won’t buy a MacBook.