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       In an effort to promote the Zune pass, Microsoft has created a new ad, focusing on the benefits of the Zune pass over apples pricing. Wes Moss, a “certified financial planner”, discusses the benefits of using Zune Pass.

       I’ve got to hand it to Microsoft. Of all the commercials so far, this has got to be one of the best. Instead of showing seemingly random people explore wonderland, this commercial actually talks about something Zune related, while also taking a shot at apple. Especially in these tough financial times, it’s important to focus on pricing. We can only hope they stick with this style for future commercials.

Microsoft has accompanied this commercial with www.zunepass.net , a site that basically expresses the same ideas.